A couple of days ago, I was at a designer store in Delhi. While browsing through the hangers, I thought I will take a picture of me holding an outfit and send it the designer… Just for fun. Read more
There was a time not so long ago when Indian designer fashion was devoid of a serious men’s segment. Read more
When I cam to Bombay to attend the first Aamby Valley India Bridal Week an industry friend warned me. He told me, “Here you may not recognise the people who come to attend. It won’t be your usual suspects who come to see regular fashion shows. Those coming here will be loaded to their necks, but unrecognizable faces!” Read more
When asked why Louis Vuitton hasn’t brought its clothes line to India, its chairman Yves Carcelle told me: “When you have such a wonderful, elegant and beautiful creation as sari, why would any one want to wear anything else? All it needs is a good accessory… and here a LV bag will just be a perfect fit.” Read more
As the second day of Wills Lifestyle India Fashion Week became the first day be default on Thursday, as the event failed to kick start one day before owing to fire safety hazards failures, one thing seemed somewhat clear: seasonal themes do not work with Indian designers. While the stipulated theme was autumn/winter, the collections appeared on the runway were all bore summer feel. Read more
I was at the Lakme Fashion Week in Mumbai last week and for each show I sat next to one of the leading fashion writers in the world Colin McDowell, who among many things also writes for the Sunday Times London.
As we sat and watched show after show, I realized that the interest of the West, especially in such stalwarts in fashion writing as Colin, lay in the portrayal of India in a format which is acceptable to the West. Read more
Just the other day I was doing my recce of some of the designer stores that I do on a routine basis. I do this not just to see how the stores are doing but to know how designer merchandise are displayed and managed at these stores.
Looking at the stores I realized that our fashion designers give least importance to their window displays (or VM, the visual merchandising part). Read more