Fashion for cause
I have seen many using fashion as a means to support a cause. But what Elle magazine does for breast cancer awareness and support has by far been the best example for doing something with plenty of feeling from inside and with best results.
Elle magazine does this event every year and each time it attracts the best in terms of profiles and social standings. This in turn makes them not just organise the event successfully in terms of public attention, but help them sell their merchandise donated by various fashion designers and luxury brands. The proceeds from these sales along with the revenue raised through the sale of entry tickets add on to a substantial sum and the magazine hands over this amount for the welfare of the needy cancer patients.
What really is amazing is the diligence with which the magazine does this. Every thing is organised well and all arrangements are done perfectly. Of course charity in mind, as also the way in which they organise this event also, one gets addicted to supporting the cause through the effort by Elle magazine.
Organisations related to fashion, such as the FDCI, should perhaps take a cue from this and perhaps start doing similar things for a good cause. Then perhaps Indian fashion will have more meaning than what it has now!