Fashion for cause



I have seen many using fashion as a means to support a cause. But what Elle magazine does for breast cancer awareness and support has by far been the best example for doing something with plenty of feeling from inside and with best results.

Elle magazine does this event every year and each time it attracts the best in terms of profiles and social standings. This in turn makes them not just organise the event successfully in terms of public attention, but help them sell their merchandise donated by various fashion designers and luxury brands. The proceeds from these sales along with the revenue raised through the sale of entry tickets add on to a substantial sum and the magazine hands over this amount for the welfare of the needy cancer patients.

What really is amazing is the diligence with which the magazine does this. Every thing is organised well and all arrangements are done perfectly. Of course charity in mind, as also the way in which they organise this event also, one gets addicted to supporting the cause through the effort by Elle magazine.

Organisations related to fashion, such as the FDCI, should perhaps take a cue from this and perhaps start doing similar things for a good cause. Then perhaps Indian fashion will have more meaning than what it has now!

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  • Abu Ahmed

    As far as I understand, Azam Khan was earlier snubbed by the CM Akhilesh Yadav; and when the bureaucrat in question did not turn up for the scheduled meeting as he had to go meet the Chief Secretary of UP, that got the goat of Azam Khan. His reaction is but a reflection of frustration – and the bureaucrats know that very well. Moreover, the ministers know how to please the bureaucrats after a raw deal. Urdu Tahzeeb has nothing to do with real politiking – where nothing but raw power talks.

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  • http://www.facebook.com/kanikadhupar Kanika Dhupar

    Hahaha, that will be one hilarious book.
    Hope, someone sends in a couple of crores soon :P

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    Kushal Reply:

    You can’t hope any harder than I do, Kanika.

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  • Droll Troll

    A woman is a chick,

    to that I shall always stick.

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    Kushal Reply:

    A synonym for ‘man’ is dimwit,

    With that I don’t argue a whit.

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    Droll Troll Reply:

    :)

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    Kushal Reply:

    How am I supposed to respond to a :)
    Droll Troll, you are wily.

    Droll Troll Reply:

    Drown us not in midweek chatter,
    Oh write us a story, dear reporter.

    Kushal Reply:

    The deadline, it went whooshing by,
    Droll Troll, I swear, next week I’ll clarify.

  • Parmanu

    Here’s an idea: write a book on author bios, and use this hilarious post as introduction.

    When you have 100 pages of your manuscript, I’ll have a couple of crores ready.

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    Kushal Reply:

    Okay Parmanu, so one author bio per page, equals 100 pages, equals I’ll be done with this in a week. Can I expect the crores by Feb 7, 2013?

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  • Parvana Noorani

    I promise to buy the book! I can also run to providing food and shelter on an occasional basis while you’re writing the book! Is that motivation enough?

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    Kushal Reply:

    Wow! Parvana, that is quite a show of support!

    We have GOT to meet sometime soon.

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  • Anonymous

    Book!!! Book!!! Book!!! *chants loudly and incessantly*

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  • mark

    this blog is so helpful for fashionable person.i really like it

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