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Campaign Trails



There have been many bouquets and along with that some brickbats when the latest campaign broke from the house of Burberry featuring the young Romeo Bekham. But the campaign by itself looks interesting enough for the brand and its products to catch the attention.

I am not sure why this commotion from some sections in the media at all in the first place. To begin with, I thought it was interesting to see little Bekham (lively and naughty) in the campaigns. Second, it was also interesting to note that he was featured by Burberry and not by his mother Victoria for her fashion campaigns (her being a fashion designer). Whatever the case may be, the campaign is an eye catching one.

The Bekham offspring I felt has brought in the very young appeal to the campaign while the other two – British models Edie Campbell and Cara Delevingne – successfully managed to infuse the youthful elements in the campaign shot by Mario Testino under the creative direction by Burberry’s designer Christopher Bailey.

Luxury brands have always found innovative ways to do their campaigns, some appreciated because of its very visual appeal while the others for the personalities featured in them. In the case of this campaign for Burberry’s S/S13, the brand scores twice over in the same visual.

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Posted by Vinod Nair on Sunday, December 23, 2012 at 2:13 am 
Filed under Fashion · Tagged , , , , , , ,

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  • abc

    So what, we are nuclear power nation. We are super power. And we do not count those poor people in India.

    [Reply]

    dac Reply:
    July 4th, 2012 at 4:37 am

    they the politicians are one of the ******** in India. They might have sold the wheat and is blaming rain that destroyed it. Its a shame on people of India who encourages these things.

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  • http://www.desibits.com/ Avinash

    It is shameful on the part of all the administrators either senior bureaucrats of politicians. The other day there was a news item in HT that in a village which is about 80 kms. from Allahabad, said to be the most prestigious constituency, the children eat MUD I repeat Mud as their food. The most disgusting was when the politicians concerned tried to justified that they eat it by choice (habit) and not otherwise as they had options to either eat “Biryani” or “Mud” and they had chosen the later. I attempted to raise my voice by writing in various papers.

    The most shameful was when said to the the most intelligent economists like Montek Singh Ahluwalia was trying to justify the expenditure of few lakhs for renovation of few toilets i the office (Planning Commission) where he work from.

    India will remain poor till such time each and every child is properly taken care of for reasonably good education, health facilities etc…….Please please Manmohan Singh ji break your silence….say something, do something…….

    [Reply]

    SK Reply:
    July 4th, 2012 at 4:30 am

    It will never happen in India in million years. Our politicians, CM’s, MP’s do not have the guts and honesty to make India a better place to live. It is not India shinning, it is the corruption, which is getting bigger and more powerful.
    Mr. Montek Singh lives in AC home, has servants and gets three decent meals a day. Do these corrupted politicians like him care? If so, please do something to make India to be proud of.

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  • rajesh

    All of this is anti- Indian propaganda. India is a booming country and a super power.
    Yes we have minor problems but they will be resolved.

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    Deen Dayal Reply:
    July 10th, 2012 at 10:41 pm

    Who told you that India is a booming country and a super power? Westerners right, beta har bali ke bakre ko teekka lagaya jata hai. Yes these words are teekka and India is bali ka bakara. How much loan do you have on you. Go ask your parents how much they had. You will know. New generation of slaves.

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  • DEEPAK VOHRA

    this just shows the state of india. the most backward corrupt country in the world where they cannot even feed their own people & nobody cares

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  • Abu Ahmed

    It is highly disturbing indeed, to put it extremely mildly. I suggest one should take all the top administrators and political leadership of the agriculture & finance ministries on a guided tour and show them the ground reality. and pursue the questions, firstly, of starvation and, secondly, of food storage till sweeping measures are taken to improve the situation.

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  • vinta nanda

    A point I would like to add in your observations is that we also have to take into account the audience to which most explicit sexual innuendo is targeted to. How discerning are those people to whom most popular Indian Cinema is reaching out to, how they perceive attitudes of men and of women in item numbers and which way do they react to the lyrics and the visuals of the songs you are talking about? Basically in which way does it all reflect in their behaviors in general life.

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  • Deepti

    wow.. Sanghvi wants to be in the limelight by asking people to boycott honey singh… y?? because this so called track was an underground song back in 2003.. and not a public release..??

    its just a measure of people taking their stupidity to new heights .. if you see the pettitioners profile on causes you will c she is happily posing in the recent Delhi protests with a friend.. thats how bothered she is with women emancipation…

    Honey Singh is a performer.. lyrics might be atrocious.. but it came from a 20 year old at the time.. n we all know how 20 year olds behave n swear..

    get a life and do something contructive Mr Sanghvi.. like taking a pro-govt stand as seems to be the official policy of the tabloid tr@sh competitor to ToI

    [Reply]

    Desi Canadian Reply:
    January 3rd, 2013 at 9:02 pm

    are you for real?? I don’t know any 20 year olds who use this type of language. have you even heard the songs? if you can justify these lyrics you probably think that that poor girl on the bus deserved it too. shame on you. your comments seem to be targeted at the tabloid but you picked the wrong topic to take out your anger. it’s about time you grew up a little.

    [Reply]

    Javed Reply:
    January 4th, 2013 at 11:29 am

    lagta hain tu kabhi jawaan hua hi nahi ae uncle

    you must have spend your whole life only with geriatrics. anyways dumba88 here is something for you to ponder

    you say you dont think young ppl are capable of such filthy lyrics just because in your pathetic existence you havent come across anyone like that? well i say read news more carefully – the juvenile was in the forefront and far ahead of other adult criminals while commiting this most heinous crime

    a 20 yr old penning these lewd lyrics is a picnic in comparison. it pretty universal

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    Rue Reply:
    January 3rd, 2013 at 9:28 pm

    May be you don’t understand punjabi very well. Or may be you’re just dumb! Have you listened to his lyrics?!! oh or may be, you just like those things DONE TO YOU!!!! GOOD FOR YOU!!!!

    [Reply]

    name1 Reply:
    January 4th, 2013 at 3:47 am

    Ridiculous! if u like those songs. They are insulting n outright derogatory. I read the lyrics when all this hullabaloo started and I cud nt understand how have ppl not reacted against these yet.

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    Alok Desai Reply:
    January 4th, 2013 at 4:10 am

    20 year old is not young. He was old enough to be sane. Such attitude are for life. Get a life girl.
    Can’t expect such views from a woman atleast. We don’t need such “peformers”

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    Natasha Reply:
    January 4th, 2013 at 5:45 am

    Seriously, the ol’ good for nothing fellows are just trying to get the publicity by pointing the gun at Honey Singh. Honey Singh is India’s best rapper and he will be more popular after this incident.

    [Reply]

  • LK

    Vir – you have explained why Honey must face the music..fine…but can you tell us why u should not face the music on Nira Radia calls? your brother Rahul baccha and your step mom Sonia have done nothing in last 10-15 days so you may want to talk to Nira and make a conference call with them. After all everyone knows that you are a CON-gressi

    [Reply]

    Rue Reply:
    January 3rd, 2013 at 9:30 pm

    are you high on weed or something?!?!?! how can you even compare the two issues! SMH

    [Reply]

    Har Gobind Bhukkal Reply:
    January 4th, 2013 at 12:09 am

    Very well said. Honey singh is r aping music and Vir Sanghvi is r aping our democracy. Both of them should face music for their respective crimes. Infact all the Queen maino’s gang should face the music for loot and plunder of our democracy and the people of India are left to face the music ultimately.

    [Reply]

  • Rue

    I’m SO glad you wrote about this, Vir. I’m with you about sexual references in popular culture. I came across the song in question some 3-4 years ago on youtube when he was still a nobody (he still is a nobody to me). I was shocked and appalled and could not believe my ears when i listened to the lyrics (they are BAD. specially if you understand the crude punjabi he uses in it). Then like 2 years ago, he became this famous punjabi rapper and all that and people went crazy on him. I was like WTH, do people not know about ‘those’ songs? How can anyone in their right mind be a ‘fan’ of his music. I refused to go to his concerts in Melbourne. And I bagged my friends who listened to his music for their bad taste. I’m SO SO SO happy that his songs’ lyrics have been brought into spotlight. I just hope he doesn’t try to cash-in on his notoriety now. Those lyrics should hound him for the rest of his life! Period.

    [Reply]

    Javed Reply:
    January 4th, 2013 at 12:42 am

    Even your friends don’t agree with you and do not see things the way you want to force everyone
    Why should we listen to your bakwaas?

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    alok desai Reply:
    January 4th, 2013 at 4:08 am

    So you think that the “rapist” lyrics he wrote are good for the society?

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    TRUE.HUMAN Reply:
    January 4th, 2013 at 5:40 am

    Man, can a song change the society? I mean, do u want to say that had honey singh not sang the songs, there won’t hav been any rape cases in India? Did Honey Singh exist during Draupadi time? Man, I respect women and I respect music too. Can’t you take it in musical point of view?

    Javed Reply:
    January 4th, 2013 at 11:32 am

    shows us some evidence that they caused harm. then we wont protest like sissies with candles in hand. we shall file a criminal case – something concrete

    but show us some evidence. else your emotive drivel is just hot air. It is not taking this fight against crime forward – at best it is a fruitless distraction

  • Suren singh Sahni

    How many politicians and police and their children are rapists and murderers VS you are barking at the wrong tree. What deterrence is in the streets when girls and women are humiliated daily

    [Reply]

  • Javed

    Of all the serious issues you have chosen to flag this softy issue. You are so lazy Mr columnist. leave honey Singh in peace and write something substantial to make us think. Not this fluffy drivel
    There are so many logical flaws with your struggling make believe arguments. What if honey Singh says in court he did not pen lyrics? Or he says the song is not written for women but on female mannequins? He will either not end up in court or acquitted. And then what will say about the damage to the cause when this poster boy target of feminist Ire walks free respectfully. Goes back to his fans even more well known. Tera to ch00tiya katt jaayega na!

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    Animal Reply:
    January 4th, 2013 at 5:43 am

    dats wot I am professing from so many days !!! U penned it well,man !!!

    [Reply]

    Rohit Reply:
    January 4th, 2013 at 6:54 am

    awesome comment.. instead of blaming the culture of daarubaazi that prevails in north india and punjab in particular these elitist and drunkards themselves are blaming a singer.. Please stop this.. we dont need your advice as you dont need our advice on banning sunny leone an adult star on prime time in India.. how away from reality these JNU fed columunists can become..

    [Reply]

  • name1

    hw is it possible that for years he sells his videos under his names n when an FIR gets registered on his name he says that he never wrote these songs. It is like Vishal Dadlani saying he never composed the music of Om Shanti Om even though it got sold under his name.

    [Reply]

    Javed Reply:
    January 4th, 2013 at 11:40 am

    dont you read – he didnt sell those. the production company is responsible legally

    anyways since there is no evidence whethere he penned it or not and given it is an old video ignored even then – legally the case against him will fall flat

    Viv’s point is right – as a journalist Sanghvi must abide by facts. Whether Honey singh really penned them or not – we dont know? But he is denying them now – is a fact

    [Reply]

  • http://www.alokdesai.in/ Alok Desai

    Rightly said!

    [Reply]

  • Pradeep

    He should come out publicly and apologize for what he has done so far and promise that he will try to be a role model for all the young adults. Let him do that and I will not have issues with him; thats my personal opinion though.

    [Reply]

    Rphit Reply:
    January 4th, 2013 at 6:56 am

    why dont you ask for an apology from the sunny the leone… why only honey singh who has more female fans than you can as fb friends :)

    [Reply]

  • Rakesh Kadian

    I never had this hotel in high esteem anyway. But now I have decided to boycott it as my single small step for a better society.

    [Reply]

  • Rohit

    I cant believe that Honey Singh is being made the scapegoat by a society that welcomed sunny leone as is she is the reincarnation of mother teressa.. That song is 6 years old and no one needs to take action against him now.. Its the songs like CHIKNI.. ya CHIKNI chameli, HALKAT jawani, o la la oo la laa that needs to be banned not Honey Singh alone… The feminists and men apologists who are blaming a rising star again.. Punjabi singers are just plain jealous of him .. MIka singh is singing DUNIYA MERE IS PE etc… Sunny Leone is entertaining people through Jism – 2 and you are blaming this awesome singer… I would say his songs Gabru is an awesome song.. HONEY SINGH all the way…

    [Reply]

  • Navtej Sarna

    Still fuzzy and mumbling so that his muttering can be taken as a personal viewpoint – the fact is that India does not have a nuclear doctrine just technology demonstrators and working missiles period

    [Reply]

    RickP Reply:
    April 26th, 2013 at 2:03 am

    What are you, dude? A pessimist or does not believe in your own country? Get informed and more importantly get out of your 300+ year old slavery attitude of “We can’t do it.” Not only we are doing it, we are leading in a lot of defense technologies. Yeah, Believe it and oh BTW, I am an American!

    [Reply]

    Guru Reply:
    April 26th, 2013 at 3:55 am

    India does not lead anybody in any technology. Indian officials
    get HUSH money (kickback) and buys these inferior weapons

    and kickback money goes to Swiss banks. Do you have any
    American weapons???

    [Reply]

    Jai-Hanuman Reply:
    April 26th, 2013 at 3:55 am

    Another Indian born/educated cab driver or working in Walmart

    [Reply]

  • Probhat Raha

    India does not have any coordinated Nuclear Policy. It has back-fired in the case of Pakistan. Pakistan with its wholesale imported war equipment is having the upper hand in deployment. DRDO is showing off new hardware but most of them cannot be deployed with India’s poor infrastructure.

    [Reply]

  • vijay !

    The logic of nuclear deterrence can be understood in terms of China.

    [Reply]

  • Anonymous

    Highly speculative theory
    I believe if Chinese don’t end incurssion, Chinese premier’s visit this month will be a sour one, which will set deteriorating relations on steeper downward spiral.

    [Reply]