Campaign Trails



There have been many bouquets and along with that some brickbats when the latest campaign broke from the house of Burberry featuring the young Romeo Bekham. But the campaign by itself looks interesting enough for the brand and its products to catch the attention.

I am not sure why this commotion from some sections in the media at all in the first place. To begin with, I thought it was interesting to see little Bekham (lively and naughty) in the campaigns. Second, it was also interesting to note that he was featured by Burberry and not by his mother Victoria for her fashion campaigns (her being a fashion designer). Whatever the case may be, the campaign is an eye catching one.

The Bekham offspring I felt has brought in the very young appeal to the campaign while the other two – British models Edie Campbell and Cara Delevingne – successfully managed to infuse the youthful elements in the campaign shot by Mario Testino under the creative direction by Burberry’s designer Christopher Bailey.

Luxury brands have always found innovative ways to do their campaigns, some appreciated because of its very visual appeal while the others for the personalities featured in them. In the case of this campaign for Burberry’s S/S13, the brand scores twice over in the same visual.

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