Couture or confusion?
Alrght, it’s by now accepted that what we generally call haute couture in India is more or less termed as the bridal wear. Even as I am reluctant to call our high end garments as “couture” because to call it couture one has to follow a few set parameters and none of the designers follow that, I am still willing to forget that part for this is what gives them high earnings for all Indian fashion designers.
So, when the concept of a couture week started in India a few years ago, what every one thought was that Indian designers would want to use that as a platform to showcase their bridal wear before a target audience. The very fact that they present their already-made collection as couture itself didn’t quiet make sense, but then it was the kind of platform they had to show what people could expect during the next festive season.
But when it started, some of them decided to showcase a little more than just bridal wear. They, in their collections, included garments apt for peripheral functions like cocktails and sangeet… again that was fine as weddings, especially in the northern parts of India, is seen also a celebration with several events taking part before and after the wedding. That also made sense…
However, of late I have been seeing some of them making attempts to do haute couture as they do in the Parisian shows. While some of them looked alright to me, the purpose of making such garments still somewhat beats me. This is for the simple reason that I always wonder where are they going to sell them and who would their target clients be…Each time when I see such a collection comes on the runway, more often than not badly made ones, I always thought that while their ambitions were running high (the way it should, of course), the execution part had always been sloppy. And that makes it even more painful to watch…
I think it is better for them to try what they are good at and keep making festive wear rather than attempt something that is overtly western or creative. But, when the time comes when they feel they could come out with their collections of that sort with plenty of style and creativity, and of course find people who possibly buy and wear them, that’s when they should attempt such collections.
With Amby Valley India Couture Fashion Week still on at the Grand Hyatt Mumbai, this is only a teaser… once it’s over I will be back with my views on the same next week….