Hindustan Times
Fashion As We See It
Over the last 20 years that I spent as a fashion journalist I have realised one thing. Behind the glamour and glitz that we see, there is plenty of effort that is put in by those who are behind it. Sponsors have once been one of the easiest things for those who wanted to organise a fashion show or a fashion week. There was a time when brands lapped up the first opportunity of hosting a fashion event where they could get their mileage in the company of glamour. But it’s not the same any more. Regardless of who organises it, every single one faces the tough times when it comes to getting the money out of these brands now.
One really has to try very hard to find big money to do big fashion events. I see those holding high positions in fashion organisations fervently running from pillar to post to organise funds so that his/her members can do their showings on the fashion runway. While member designers effortlessly unveil their creations what not too many people do not realise is the fact that there are people (very few who would do this) who really worked hard running from pillar to post selflessly to put together sponsors.
While this is being done by those who actually make these events, what I do not understand is the fact that where does the politics come into play in the fashion arena. Politics in fashion is as hard to go away as for the funds to come in. Still I see plenty of politics being played in all centres where fashion exists. And I find the politics here harsher than anywhere else that I have seen… fashion is one such industry rumours are taken seriously and that in turn lead the way of unwarranted confusions. These confusions take away the energy from every one that otherwise could have been used to do something constructive for the industry, or even for one’s own personal lives. Even as the arc lights get switched on and show gets underway, those who know it keep wondering when will the politics in fashion will give way to the business of fashion.
Perhaps one day the intensity will get reduced and people in the industry will use their time and energy towards building the industry rather than acting in a haste to rumours. If that keeps going, where really is the reward for those who run around for funds for keeping fashion alive in its various forms?
(2 votes, average: 4.5 out of 5)
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