While shopping at various designers stores, I always find it fascinating to browse through what the newcomers have to offer than that of those who are already there… except of course one or two brands that have become essentials in my wardrobe.
Interesting thing about the new labels is that they (at least most of them) offer a kind of freshness and crispness about their creations than most of their senior counter parts. The new comers think differently and design of today’s people while most of the established ones seem to play somewhat safe.
Youngsters coming out of their fashion institutes today bring in that extra edge to their garments that their senior counterparts successfully fail to bring in. While their seniors are trapped in the time warp, new comers are open to experimenting and bold enough to bring in newer silhouettes, bolder colour palette and patterns that are strong and unusual.
For the same reason, be it on the fashion runway or on the store racks these garments offer those interested in genuine fashion newer feel in terms of feel when it comes to wearing them. It is rather strange that with literally no capital or financial backing, and just with their brain and creativity as their assets, new fashion designers still are bold enough atleast to try and see whether their creations work commercially.
And they do. When Lakme Fashion Week chose to give some the opportunity through its GenNext platform each season since its beginning, we saw some of the most promising young fashion designers entering the industry with their newer interpretation of fashion designs. Today, most of them are doing probably better than some of their seniors in terms of their positioning and presentations.
While most of their seniors still make their moolah designing for weddings and festive occasions, these fresh minds go to extreme styles by introducing radical styles, innovation and commercial viability in their creations.
All the more reason why the stress today should be finding those fresh students who has that ‘it’ thing in them and nurture them in order to make the industry grow. Till half a decade ago, there were only a few who could be called international… but today there are more. If they are encouraged, there will be many tomorrow… that’s when India and its fashion is going to get noticed globally.