In the last few years, or for the last several fashion seasons, what was particularly interesting to note, was the entry of new comers into the world of fashion. Their entry not only brought in the much-needed fresh appeal and aesthetic to the industry but also showed that they are much ahead in creativity than the so-called stalwarts who ruled the fashion world in India till now.
Creativity makes good clothes. Agreed. No doubts there. But is that enough?
I suspect not. What most of them do not realise is the importance of several other factors that ideally should come with their shows. Before their show, for instance, getting their garments photographed and press kits made ready are important. Not many of them keep “line sheets” ready. Their collection notes are wishy-washy with silly philosophical words filling papers that mean nothing really. And when their collections come, they are barely styled. Wrong shoes (most carrying price tags even), wrong accessories and horrible head gears on one side, and barely accessorised ones on the other. Both sides do not adhere to the norms of a fashion presentation.
But then, they also need to be educated on these counts. Those deserving talents coming out of fashion schools need to be spotted and nurtured well before they hit the fashion runway with their collections.
And the game does not end here. Most of these young talents come out of their fashion schools literally with empty wallets. They have no funds or support from anyone. I had seen excellent minds struggling with a couple of sewing machines. So it’s also important to provide them with the infrastructure to produce clothes.
Then comes the retailing part. Here too they needed to be given a helping hand. Proper marketing plans and a space where they can retail their creations. And then see what happens.
What then will happen is that India’s fashion will flourish. And then perhaps will be noticed globally.
During the fashion weeks, especially during the Lakme Fashion Week where the organisers make me sit with the buyers and the international press.