Launch Pads
In the last few years, or for the last several fashion seasons, what was particularly interesting to note, was the entry of new comers into the world of fashion. Their entry not only brought in the much-needed fresh appeal and aesthetic to the industry but also showed that they are much ahead in creativity than the so-called stalwarts who ruled the fashion world in India till now.
Creativity makes good clothes. Agreed. No doubts there. But is that enough?
I suspect not. What most of them do not realise is the importance of several other factors that ideally should come with their shows. Before their show, for instance, getting their garments photographed and press kits made ready are important. Not many of them keep “line sheets” ready. Their collection notes are wishy-washy with silly philosophical words filling papers that mean nothing really. And when their collections come, they are barely styled. Wrong shoes (most carrying price tags even), wrong accessories and horrible head gears on one side, and barely accessorised ones on the other. Both sides do not adhere to the norms of a fashion presentation.
But then, they also need to be educated on these counts. Those deserving talents coming out of fashion schools need to be spotted and nurtured well before they hit the fashion runway with their collections.
And the game does not end here. Most of these young talents come out of their fashion schools literally with empty wallets. They have no funds or support from anyone. I had seen excellent minds struggling with a couple of sewing machines. So it’s also important to provide them with the infrastructure to produce clothes.
Then comes the retailing part. Here too they needed to be given a helping hand. Proper marketing plans and a space where they can retail their creations. And then see what happens.
What then will happen is that India’s fashion will flourish. And then perhaps will be noticed globally.
During the fashion weeks, especially during the Lakme Fashion Week where the organisers make me sit with the buyers and the international press.
Hindustan Times


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Sumit Bose Reply:
October 10th, 2012 at 9:04 am
@Saad, this reply of yours is a copy paste from 3 separate sources. I also am amazed how the Arabs were able to conquer the Persians; of course the Abbassids turned the tables on the Arabs, but without rejecting that pedophile, necrophile, caravan-bandit, mass-murderer, torturer, slave-merchant (among a few of his qualities).You have not answered a single point that I have responded to, but are gloating about the rise of the Caliphate; what does that do for you, as an Indian? As a pseudo-arab, you cannot even reflect on it as your own. Saad, go and spend a few years in Arabia and you will know how terribly the common Arabs treat Indian muslims, and there are millions as you ever so willing to lick Arab feet.
Please read M.A. Khan’s book Islamic Jihad, he has painstakingly translated documents yet preserved in the London museum right from Mohammad of Ghori onwards till Tipu Sultan.I bet, if you have any sense of fairness you will be astonished with gory details recorded by the gloating chroniclers , on how they brought more power to Islam and enjoyed bringing suffering and pain upon us Indians, who happened to be on the loosing side at that time. You are a typical product of those terrible times, education has not brought you to a frame of mind to understand your roots. The law of nature is very clear, if you do not understand your roots and are not comfortable with it, you will never be able to spread your branches.
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