Who can help Indian Fashion?
Alright, we have some good and some fashion weeks here in India. With many starting their own fashion weeks, I am not sure for whose benefit are they really is though, India now has the distinction that (again) that I am not sure of as to whether we can take pride in, or to hang our heads in shame… of having the largest number of fashion weeks in any country around the world!
Well, whether it is the established and respected fashion weeks in Delhi or Mumbai or the other bunch of fashion weeks that happen elsewhere in this country, the question really is, are they enough to give exposure to our fashion designers abroad. I guess not.
I have seen some journalists and bloggers coming some times to attend fashion weeks here. And they do write about what they see. But that alone is not enough for our deserving designers to get the exposure that they deserve in Europe of the United States.
What they really needed is to be there where “fashion action” takes place and then take the bull by its horn right on the ground there. These talented designers ought to be given a platform where they really can show the who is who of the fashion world what they really can do.
One way of doing this is by climbing on to the fashion runway of New York, London, Milan or Paris… Or all. Easier said than done. First, these need huge amount of money to participate and showcase. Second, one will have to compete with the best in the world to get past its jury. And then, even after jumping these two hurdles, one needs to make sure the renowned fashion editors are in attendance during the show! All need meticulous planning and tremendous amount of luck.
Or, find a way to spot some of the best talents here, and then provide them with such platforms as an installation facility or an exhibition stall or something like that at the fashion week venues abroad. This will work as each and every fashion editor and buyer is bound to walk past the installation or stall and see the creation on display. Once they notice and appreciate it, then there is no stopping for any fashion designer to climb the fashion ladder there.
It is thus important for them to be given the platform where they can be noticed season after season. For that, surely it will take more than just fashion weeks to achieve.
Umm… I am thinking. Let me see what I can do to fly them out there soon. Of course, you will hear about it soon! Cheers.