HT Home / Blogs Home > Tailor Talk / Fashion / Stand-alone attractions

When I started my career in fashion journalism 20 years ago, few of the fashion designers who existed that time used to have their shows individually once a year, usually during the winter. There was no concept of a fashion week that time, with designers holding their shows individually and calling their friends and a few members of the media. Of course, that time there hardly was any concept of a pret show so all shows were pretty much in the nature of festive and wedding wear that the designers called couture.

Then slowly the concept of ready to wear started creeping into the industry and soon the concept of a fashion week also came up where all pret wear designers were suppose to gather around and showcase their collections on the fashion runway.

Initially there was a total confusion on the runways with designers still collections that hardly bore the stamp of a ready to wear, but nevertheless shown their collections collectively on a common platform. But while watching designer Suneet Varma’s couture presentation at The Emporio mall on Saturday evening, I realised that those who do couture still prefer to have their own solo shows even after the concept of couture shows has come up in the country in the last couple of years.

Suneet Varma’s collections bore his signature style, bearing interesting colours and embroidery, with most of them adhering to the drape formats. He has been showing his collections at this mall for the last three years and it attracted the crème de la crème of the city’s society.

I suspect that designer still feel the importance of having such solo shows especially when it comes to their high end creations. The reason for this I think is that they can not only play around with the venue in terms of how they was it to be seen, they can also choose the venue of their preference so as to match with their collections and creative ambitions. So solo shows are surely here to stay as long as our couture lines are being made by Indian designers.

At a time when the global designers and shying away from doing their couture shows, primarily because their clients have no place or opportunity to wear such garments except perhaps on red carpets, in India, as long as weddings and festive occasions exist, designers will keep on making their couture creations from which they make their big bucks. And of course their solo shows will also continue!

(3 votes, average: 3 out of 5)

 Loading ...