Entrenched in style



Many brands say their designers are passionate about what they do for them. But seldom one gets to see some one like Burberry’s Chief Creative Officer Christopher Bailey. He does much more. Bailey, it appears, doesn’t just confine himself just to his design room. While most of the other fashion designers that I know sit in their ivory towers and let their CEOs or marketing directors do their jobs or promoting or selling the products, Bailey designs and then involves himself in promoting the same as well.

Indrani Das Gupta

The Art of The Trench (artofthetrench.com), a digital concept conceived and launched by Bailey in 2009, is a platform were the trench lovers, Burberry trench lovers, could interact with each other and even upload their images in their favourite trench. Now, this is an interesting concept where the brand’s core product is promoted quite fiercely. What is interesting about it is the fact that it draws people towards it and gives them an opportunity to interact with each other digitally and share their experiences with the product. I doubt whether there is any other fashion product by any other brand promoting the same so diligently as this. For the same reason, it catches the attention of the clients and becomes somewhat of a cult movement.

Now transforming the same into an event format, the brand is bringing the Art of The Trench to India, curated of course by its inventor Christopher Bailey. Here localised contents are added to enhance the overall charm of the concept, where images of local celebrities and even the ‘normal’ people wearing the famous trench coats will be on display during the cocktail evening to be held at the Burberry store at The Oberoi, Gurgaon. No doubt, this will be a good chance for those who are not on display there to flaunt their favourites (be it the trench or the trench-inspired fashion) live while sipping the bubbly and hobnobbing with other guests!

Manish Malhotra

And with this, the Trench Movement is only going to get bigger and better.

Neha Dhupia

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  • Anonymous

    Good. You can go on haj with him and the other role model and icon Zakir Naik.

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  • Anonymous

    Perhaps that is why Zia mian calls him a role model and icon.

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  • Mohed

    i think if true democracy comes, secularism and freedom of expression would follow automatically

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  • Zinda Hoon

    “The Politics of Rage: Why Do They Hate Us, in the Newsweek in the aftermath of 9/11. It was delusional, he argued, to think that terrorists target America because they are simply insane. ”

    Hate (or rather imagined hate) is a part of the Islamic Theology.

    What is the explanation otherwise for destroying the various deities of Kaaba by Prophet Muahmmed if not his hatred towards the people who wouldn’t want to agree with him and his theories on how the Kaaba was built by Abraham. According to archaeological evidence, even the city of Mecca didn’t exist before 3-4th century AD forget about Mecca existing prior to that. So, Muhammed just imagined it in his mind and wanted others to believe it as well and flew into a stubborn confrontation when others refused to accept up is down and down is up.

    This is the core of Islam. Every religion is a way to channelize/package some human aspect. “Original and orthodox” Islam packages/redirects the human emotion of “anger and hate” into violence directed disbelievers.

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    Sumit Bose Reply:

    # Zinda Hoon, Kamal Attaturk summed up the Kuran most appropriately and most concisely:” The opinions of an immoral Arab sheikh”. Every blind-folded muslim should be aware of that. And every Musl1m of this sub-continent should be aware that there was a terrible incident of brutal choice that their ancestor had to make to ensure, his head is not separated from his body and the option to save his wife and children from slavery, that made them moslems. The ones with minimal education are just zombies who think they are pseudo-arabs.

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  • http://www.facebook.com/people/Hemant-Shah/100001469851306 Hemant Shah

    When was this article written? Could you not have changed some of the references from back in 2005 or so? “Iraq is a rogue nation”? Really? Hasn’t the dust settled on that one? Even a cut and paste artist makes some editorial efforts before pushing out stuff.

    That said, I share your admiration for Fareed Zakaria.

    However, he is not just a role model for muslims. He is role model for any immigrant in USA. Indeed, he doesn’t identify himself as a muslim on any public forum, nor does anybody else (except of course some right wing nuts leaving comments on public blogs)

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  • http://www.facebook.com/people/Hemant-Shah/100001469851306 Hemant Shah

    You are patently wrong. He never condoned the attack. In fact, his documentary was a clear expose of Pakistan’s role in the attack. I watched it twice.

    Get your facts right.

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  • RajX

    Not true. He played a part in the hbo documentary which exposed the chilling fanaticism involved in the way the mumbai attackers and their handlers operated. No Islamist will do that.

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  • RajX

    Finally an article from zia with which I don’t have a problem with…almost. Zia calls zakaria right but the American right calls him left. He gets all the best knowledgable guests and his shows are generally informative because of that. Ah…one more thing. Maybe he succeeded because he didn’t wear his religion on his lapel and he has talent and did not restrict himself to looking at the world through a religious and ummah prism like our Zia…

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  • RajX

    Interesting. Why do you think that his dad is a closet jihadi?

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  • anil

    I think there are no dearth of Zakarias in India but India chooses not to find or focus on them. For obvious votebanking reason it chooses to look at things from wrong end of the spectrum and gets what it deserves.

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  • Sumit Bose

    Fareed Zakaria is one the rarest of the rare persons who wears very lightly “the accident of his birth” in a family that is moslem. He does not make a living , wearing his “muslimness” on his sleeves. He never has an Islamic takkiya (lying) way of approaching facts, he is very sound on logic and given the constraints of dealing with islamic terrorism, does appear to go quite a distance. He has been quite categorical about Pakistan’s dubious role as the epicentre of Islamic Terrorism, he is, as yet, not an apologist.

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  • Anonymous

    Are you a bramhin. Only a bramhin can make such stupid comments as yours. You are a bigger plonker than your post suggests.Would you care to watch MICHAEL MOORE’S FILM “SICKO”, or Homer Simpson In THE SIMPSONS.30%of AMERICANS DO NOT HAVE A HEALTH INSURANCE.
    Insurance companies will not cover you for Pulmonary Embolism if you had suffered Deep Vein Thrombosis. But Pulmonary Embolism is the only major worry for someone with Deep Vein Thrombosis.
    As regards ISRAEL Plaestanian conflici ISRAEL IS MAINLY TO BE BLAMED , palestanians are to be blamed for being a dickhead and not playing their cards right.
    AMERICA IS IN THE POCKET OF JEWISH LOBBY
    Read Academic work the THE AMERICAN FOREIGN POLICY AND ISRAEL LOBBY BY CHICAGO PROFESSOR John Mearsheimer and HARVARD PROFESSOR Steven Walt.

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  • Anonymous

    If that was the case then the book by Chicago professor John Mersheimer and Harvard Professor Steven Walt called AMERICAN FOREIGN POLICY AND ISRAEL LOBBY would not have been published.
    That said AMERICA IS IN THE POCKET OF JEWISH LOBBY

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  • Anonymous

    That your prophet or may be his followers ERASED all trace of PRE PROPHET ARABIA and consigned it as JAHILIA
    IS AN ACT OF BARBARISM OF WHICH THERE ARE NO PARALLELS IN HISTORY

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  • Anonymous

    Arun shourie is a dickhead and an islamophobe. But someone who wears the mantle of YOUNG BENGAL(read about the movement in wikipaedia) will find ZakariaSnr a clost jihadi.
    Just like jehadis think ISLAM HAS ALL THE ANSWERS , yet need VIAGRA invented by RATIONAL SCIENCE, zakaria was trying to place the merits of islam above science, to me it is a sign of a clost jihadi

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  • Sumit Bose

    @ Abu, only an animal would consider a paedophile, mass-murderer, caravan-raider, ****** torturer. slave-merchant worthy of respect. He founded a cult that is based on hate and promised rewards in his version of heaven of 72 virgins, copious wines and 80,000 servants for all who are ready to die and kill for the sake of his cult. Just look all around the world right from Russia, Australia to Argentina, there are people inspired by those “teachings” to commit atrocities on innocent civilians. Just because you are out of that scope does not mean you should sit smug in your well of indifference.

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  • Anonymous

    Arun Shourie is a mild mannered intellectual who buttresses his arguments with solid facts. To you he is a terrorist. If you can, you and your ilk should answer him with a reasoned argument. Not with threats like to Mr Rushdie. You may be enamoured of the Quran, others are not.

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    Abu Ahmed Reply:

    Dr Zakaria did that, answering Shourie with a reasoned arguement in a book – only to be called a closet terrorist by Hindu extremist gangsters / bombers. Rushdie calls all religions a fiction – with that I have no problem – at least he is not calling Zakaria a terrorist.

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    Kumars1 Reply:

    Hindus extremists, Muslims genteel! I am speechless. I wonder what 9/11 and other victims will say.

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  • Anonymous

    I have no problems whatsoever with APJ Abdul Kalam, Mohammed Rafi, Maulana Azad, etc. They are Arabic origin names. But I suspect you may have problems with Indian sounding names.

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  • Sumit Bose

    @Azhar, I assumed people who have had the benefit of secular english education would have been able to unshakle themselves from the tyranny of “mob psychology” and reflect on issues around them as rational beings.
    Your putting this growth statistics is a clear pointer that you feel strong in a crowd and vapourize as an individual..There are millions of ants and insects in any wooded area, but few lions and tigers. The measure of any civilization or group today, is the number of Nobel prizes in science or number of patents that group is able to register annually. Right from Morrocco till Malayasia, one would require a very powerful microscope to find patents, if any, recorded annually.This comfort in a crowd is a pathetic mind-set that reflects Yasser Arafat’s famous quote to crush Israel: The Bomb and the Womb. For your kind information the largest number of muslim converts in the UK and USA are the prison inmates. not a bit surpriing, given the rewards promised in the “Holy BooK” for committing atrocites.

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  • Sumit Bose

    @RajX, This Anjem was no Hindu. He had got into medical school and failed in his first year a couple of times, moved to study law. Completed the course and made a living drawing state benefits of over UK P 24,000 annually and made a profession bashing daily the very system that feeds him, his wife and 4 children. A whole lot of people in UK are fuming that this empty-vessel earns more money in state assistance than soldiers fighting in the war for UK, and he takes his troupe of Jihadi nutheads to picket funerals of soldiers killed in action.

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  • Anonymous

    Shan,

    Why have you stopped visiting Mr. Sharma’s blog ?

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  • Anonymous

    Zia is nuts. Most of the people in Mumbai/Pune know about Akbarallys. Most of their clients were well off hindus, parsis etc. The common muslims were never seen in their store however Bohris were a common sight but I don’t consider them as part of common muslim population. They are too sophisticated to be clubbed with ghatia converts like Zia.

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  • Iyer Rahul

    It’s a Gujarati thing !! Whether they be Hindu,Parsi, bohra or shia Muslim they know how to do business !! And unlike their counterparts from other states(rajasthan,Punjab,Kerala eltc) many of them are respected by other communities. It isn’t just a coincidence that the most prominent leaders who got India independence were gujaratis and as far as I know even Jinnah was born in a gujarati family.

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    engrich Reply:

    distance between jinnah village and ghandhi village is only 9 miles.

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  • engrich

    for mr akbar ali,

    Ho na ye phool to bulbul ka tarannum bhi na ho
    Chaman-i dhr men kalyun ka tabassum bhi na ho
    Ye na saqi ho to phir mai bhi na ho khum bhi na ho
    Bazm-i tawhid bhi dunya bh na ho tum bhi na ho
    Khema aflaak ka istada isi naam se hai
    Nabz-i hasti taphis aamada isi nam sey hai

    (If there is no flower nightingale music should also not be
    In the world’s garden smile of flower buds should also not be
    If there is no cup bearer, wine and decanter should also not be
    Tawhid’s Assembly in the world and you should also not be
    The system of the universe is stable by this very name
    The existence’ pulse is warm with this very name.)

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  • Anonymous

    nice inspirational piece. why not one on the reticent Azim Premji?

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  • Anonymous

    Teesta herself is a criminal who has been working for saudis and congress.

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  • anil

    Zia Haq is now a “champion”! Join Bollywood and you will make better living!

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  • http://profile.yahoo.com/LRRVGRQZ7OJLNH6CLQKOGYRF44 Long_memory

    SM Hali is the buffoon who writes stories of fantasy pinning imaginary fault on India in their rightwing news paper ‘The Nation’ (www.nation.com.pk) ..Google him to get an idea of this fool – if this was the type of audiences u met with, you were better off eating biryani at Food street in Lahore

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  • RajX

    Zia, good job.

    “On record at that. Major Iqbal, he said, was a classmate of 26/11-accused David Headley, had long retired from the Pakistani army and lived abroad.”

    Interesting to know that the iqbal guy lives abroad. Wonder where?

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  • http://www.facebook.com/people/Fair-Reforms/100001048670263 Fair Reforms

    If he had any sentiments for this country he would have changed his name first. If the Pakistani public has to confide with him he must have blamed India and supported Pakistani views. There must be a law to severely punish such anti-national black sheep who eat Indian bread and work against its interests.

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    Anonymous Reply:

    Lets not let our faith get in the way of our patriotism. I have read Zia’s blogs, and disagreed with him often, but let us not forget that we are all batting for the same side.

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  • omar

    Change name? For what ? Unless you people change your communal mindset India will remain divided

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  • Abu Ahmed

    Glad to learn that Pakistani people including army and politicians are veering around to the point that Indians are not their enemy # 1. Had they realized this fact in 1947, there would have been no wars between the two countrty would have prevailed in the sub-continent during all these years. Alas.
    On the Indian side, glad to see the Hindu leadership of many a political party recognizing Indian Muslims’ problems and power (latest U.P. elections) and are talking (just talking as of now) of providing 18% reservations from the OBC quota in education, jobs and welfare schemes.
    Guys, had Nehru, Patel & Jinnah come to some agreement on Muslim reservations before 1947, there would have been no Partition at all.
    It needed the USA’s bombs to teach Pakistan a lesson.
    It needed Indian Muslims’ votes to teach Indian Hindus a lesson.
    Glad both of them are learning well, after all said and done. Let us see some positive action on the ground for a change.

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