Entrenched in style
Many brands say their designers are passionate about what they do for them. But seldom one gets to see some one like Burberry’s Chief Creative Officer Christopher Bailey. He does much more. Bailey, it appears, doesn’t just confine himself just to his design room. While most of the other fashion designers that I know sit in their ivory towers and let their CEOs or marketing directors do their jobs or promoting or selling the products, Bailey designs and then involves himself in promoting the same as well.
The Art of The Trench (artofthetrench.com), a digital concept conceived and launched by Bailey in 2009, is a platform were the trench lovers, Burberry trench lovers, could interact with each other and even upload their images in their favourite trench. Now, this is an interesting concept where the brand’s core product is promoted quite fiercely. What is interesting about it is the fact that it draws people towards it and gives them an opportunity to interact with each other digitally and share their experiences with the product. I doubt whether there is any other fashion product by any other brand promoting the same so diligently as this. For the same reason, it catches the attention of the clients and becomes somewhat of a cult movement.
Now transforming the same into an event format, the brand is bringing the Art of The Trench to India, curated of course by its inventor Christopher Bailey. Here localised contents are added to enhance the overall charm of the concept, where images of local celebrities and even the ‘normal’ people wearing the famous trench coats will be on display during the cocktail evening to be held at the Burberry store at The Oberoi, Gurgaon. No doubt, this will be a good chance for those who are not on display there to flaunt their favourites (be it the trench or the trench-inspired fashion) live while sipping the bubbly and hobnobbing with other guests!
And with this, the Trench Movement is only going to get bigger and better.
Hindustan Times

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Sumit Bose Reply:
March 19th, 2012 at 5:26 am
# Zinda Hoon, Kamal Attaturk summed up the Kuran most appropriately and most concisely:” The opinions of an immoral Arab sheikh”. Every blind-folded muslim should be aware of that. And every Musl1m of this sub-continent should be aware that there was a terrible incident of brutal choice that their ancestor had to make to ensure, his head is not separated from his body and the option to save his wife and children from slavery, that made them moslems. The ones with minimal education are just zombies who think they are pseudo-arabs.
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