Men with Mettle

For long a man never got his due when it came to style… or substance. If it came it did in separate ways… either business or style, or something else.

Then came the GQ Men of The Year Awards three years ago. And it did as a breather for men not with substance, but with style as well.

GQ India was launched three years ago and when I was invited to attend its launch party at the Four Seasons Hotel in Mumbai, regretfully I had to give it a miss as I had to travel to Sao Paulo to attend and speak at the first Latin American Luxury Conference. But once I got back, I have been a follower of GQ India on a regular basis.

Though I missed its launch, I did not miss its Men of The Year Awards function when it happened first time at the Grand Hyatt a couple of years ago. So, when Conde Nast India called me this time I was only happy to go… first, Conde Nast India MD Alex Kuruvila is an old friend; second, GQ India editor Che Kurrien has been a friend ever since the magazine was launched and last, I always loved going through the contents of GQ India.

The awards function was pretty much packed with several deserving men… from Shah Rukh Khan to Kumar Mangalam Birla and Jyotiraditya Scindia (whom I consider one of the few politicians who has a personal style of his own). Artistes, Bollywood people and men from various other walks of life, all got awards. All were pretty much in sync with style and substance, except for one. He had substance, but not very stylish when it comes to his wardrobe… cricketer Yuvraj Singh. Anyway, he also got an award.

I think this awards function has come to be the most important in terms of its categories and in terms of its choice of men. This event by far has been the best in the last three years and it shows that it’s on the upward trend in terms of its selection of participants. And yes, off the podium, among the audience too were the crème de la crème of Mumbai. I guess it’s important too to spell success for an event.

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