A few years ago, when Lakme Fashion Week decided to start a men’swear day right in the middle of its fashion week, I was happy that atleast one day we will get to see what Indian designers have to offer to men from their respective stables. I must say, it was interesting to see one full day various designers presenting their creations for men on the fashion runway, even as some of them came out with questionable collections that were effeminate and could well have been for women…
Then the Fashion Design Council of India (FDCI) made its bid to start a men’s wear fashion week in India in association with Van Heusen. As expected, Van Heusen India Men’s Week was talked about in all fashion circles as unique and some of the promising names in Indian designer men’s wear took part in it and the event ran for a successful three years.
At least I thought it was successful…
Looking back at these menswear day and the men’s fashion week, I wonder how successful they really were for both LFW and the FDCI decided do discontinue these menswear shows for some reasons best known to them. Seeing the turn outs for the shows and the enthusiasm woven around these events, I thought these events will flourish. In any case I didn’t expect them to kind of establish themselves on the first few attempts anyway… so I wanted to wait and watch and see how this is going to mark its territory in India’s growing designer fashion industry. But that was not to be… they were gone as fast as they came… Even as early as last season I asked LFW whether they were interested in restarting the menswear day and I realized that’s not something that’s going to happen in the near future.
Menswear shows are important. It may be true that buying for the same may not be as hectic as those of the womenswear but the fact is that buyings are happening. Lot of Indian men are buying Indian designer menswear not just for such occasions as weddings and receptions. That in any case is happening. Indian designer wear for men may not be seen in the board rooms or office spaces that often but the fact is that the market for it is there and a boost should be given to this segment.
This not only give a fillip to those designers who are concentrating on various looks for men, but it will also create an awareness of the existence of creations for men other than the ones meant for weddings, etc. Of course, such an event will also be music to the ears of our male models who otherwise are seen as mere props at regular fashion weeks that are dedicated to women!
So, when I heard the announcement of Van Heusen+GQ Fashion Nights 2015 that’s making its debut at the Grand Hyatt on December 1 and 2, I was pretty pleased. The event has a hand-picked lineup of Rajesh Pratap Singh, Rohit Gandhi & Rahul Khanna, Raghavendra Rathore, Troy Costa, Ujjwal Dubey, Dhruv Kapoor and Shantanu & Nikhil and I am told the six shows that they are going to present will be spread across two evenings.
The concept of GQ looks interesting and the lineup is also convincing enough to have a two-day showcasing of some of the interesting creations for men on the fashion runway next week.
Atleast I am happy that GQ has picked up the thread from where it was left earlier, albeit in a new format and with its brand backing and vision coupled with the renewed interest in Indian designer menswear that it is going to generate, this could well be the start for more style in India’s menswear.