We all know about the Ferragamo and Armani homes and the Armani and Bvlgari Hotel and then Diane von Furstenberg designing some of the suites in hotels owned by Mayborne Hotels in London, Dolce & Gabbana’s Gold Bar, etc, etc. And then Karl Lagerfeld went on to design some of the high end homes in Dubai and of course there are many more such activities by the world acclaimed fashion designers and brands. [Read more]
About Vinod Nair
For long, many of India’s fashion lovers, who had the sense of style but not the funds to go for designer wear, merely sat back thinking one day will come when they will also get a chance to wear the same.
This week, India’s formidable fashion designer invited a few of us to dinner. And at the dinner he told us that he is launching a line for the online portal Jabong. “It will be “Rohit Bal for Jabong and the price range for my creations will be form Rs 6,000 to Rs 18,000.” Hearing him talk about his association I thought finally those who have been waiting for a chance to wear a Rohit Bal creation will actually get the chance to do the same. And the pricing was right for a pret line.
Earlier several designers have tried to launch their pret line but at ambitious price tags. For the same reason, none of them did well with their pret creations. The idea of pret should be to do successful business through volume while keeping price tags within the reach of the aspirants.
Most fashion designers in India do not have the wherewithal to make designer wear in large volumes and thus pricing has always been a problem. In order to make this happen, an association of the kind that Rohit Bal made has to happen. A tie-up of this kind – a well respected designer and a brand that’s serious about its intention – will make designer wear affordable to more people and in the process take the industry forward.
The fact that corporate houses never supported fashion designers to grow their business this way so far is well known to every one. Only recently that some investors have shown interest in making investments in some design houses like that of Anita Dongre and Ritu Kumar. Without such investments, either expansions so as to make production more reachable to some more people is not possible. Or, the other option will be like that of Jabong’s association with Rohit Bal where the much revered name in fashion can reach more households in the country.
Either way, it is heartening to see some such positive movements happening in this industry.
Now that both fashion weeks in Delhi and Mumbai are over, I once again feel the need to have a united fashion week. In any case, most of those who have opposed have started appearing in Lakme Fashion Week, and those who began at LFW have started showing at the Wills Lifestyle India Fashion Week, I wonder why both remain as two separate fashion weeks, albeit officially! [Read more]
Young fashion designer Rahul Mishra won the worldwide contest conducted by the Woolmark, where such world renowned fashion professionals as Gucci’s creative director Frida Giannini and others in the jury decided that his designs were the best from around the world. [Read more]
This season Lakme Fashion Week went hi tech. Partnering with Google+, Twitter, Facebook and also live streaming its runway shows, the digital platform was complete with everything that was happening here, being carried forward instantly to the global audience. [Read more]