“Hello, this is Rajeev,’’ said the caller from Chinese telecom major Huawei, that operates its biggest overseas research and development centre in Bangalore since 1999.
As my taxi rolled down Beijing’s main east-west axis, past a gun toting commando guarding gardeners placing potted plants for China’s high-security military parade on October 1, I assumed that Rajeev was an Indian India spokesperson of Huawei. Read more
On Tuesday, I watched Chinese models wearing saris and red bindis catwalk to the sound of Jai Ho, inside the Beijing Raffles hotel located on the avenue leading to Tiananmen Square.
Several times this month across up-market parts of the capital, I encountered India marketing like never before. Nobody is talking about profit. They just want to get the attention of Chinese consumers and hope that they may spend. New businesses that were planned long before the panic saving of the recession hit home, are opening with prayers to survive the crisis year. Read more