Last week, for the first time ever, one public bus in China was wrapped on all sides with the Incredible India advertisement.

I wanted to ride on that solitary Yindu (India) bus. But first, I had to find it among over 18,000 public buses moving 13 million around Beijing every day. What better way, I thought, to get the Chinese to talk about India than on the top-deck of this particular bus? Read more

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