In 2013-14, the most ubiquitous car on Indian roads–Maruti Alto–completed a full decade of dominance in the market. It first reached the pole position in 2004-05 when it ended the more than two decade rule of its predecessor Maruti 800. It is not a mere coincidence that as it celebrates 10 years of leadership in the year that also marks the end of the road for the M800. Read more

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Every second buyer of a car in India today uses social media–facebook, twitter, official webpages, online portals or the good old google–to research vehicles. So what goes online has a big influence on the final decision. To have a robust presence on the internet then, is perhaps as important today as being visible in the dealerships. Read more

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After every occasion when a ghastly road accident cuts short a life or two and jolts us out of our stream of consciousness, one common topic that is always discussed within the automotive industry is India’s apathy towards safety features like ABS (anti lock brakes) and airbags. Read more

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He always had a ready and warm smile. Mostly he kept to himself but when required he was quite boisterous. He never smoked, nor drank…except for water and a sporadic coke. He was not known to be addicted to anything…not food, not cars, not clothes…nothing. His friends say he was genuine…his enemies….well…there were none. In short, he was so simple that you will not even notice him on the street. Read more

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For a car with such a huge potential, the launch of the Hyundai was rather subdued. But does it have enough punch in it to unsettle the 6 year long hegemony of the Maruti Alto as the largest selling car in India? Read more

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It is by far the largest selling carmaker in India, but its success is led largely by age old cars like Alto, Wagon R and even Swift. With parent Suzuki in a state of disarray and more dependent on Maruti than ever before and a product pipeline that is drying up and consists mostly of refreshes, Maruti Suzuki’s indefatigable halo in India is diminishing. What is even more disturbing is its complacency amply reflected in the deadlock between management and workers at its newest Manesar factory. Read more

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