The rule books in India, or what some people would call the holy grail of the automotive industry–Central Motor Vehicles Rules or the Motor Vehicles Act– dont have it. The manufacturers are either confused themselves or pretend that they are. It suits them as they want to keep consumers guessing as well. Read more

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After an insipid first two years, Japanese auto major Nissan has had a successful last two years. Read more

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Call it a stroke of luck or astute planning, but the launch of the Renault Duster in the first week of next month, could not have come at a better time. The domestic car industry a squeeze seldom seen in history and unlike in the crisis of 2008-09, neither the government nor the industry has any answers to it. The current problems that began with a crisis of confidence seems a lot more fundamental and India centric. Read more

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Cars and motorcycles are by nature, aspirational products. Stuff that generates a feeling of awe followed by a rush of the adrenalin. It is natural then, for their advertisements to try and heighten those emotions. Read more

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