What is common between Maruti, Tata, Fiat and General Motors in India?



It does duty in small cars like Maruti Swift, Ritz, Fiat Punto and Tata Indica Vista. It also powers sedans like Maruti Dzire, SX4, Tata Indigo Manza and Fiat Linea. Recently a utility vehicle in the form of Ertiga was added to its repertoire. And in the not too unforeseeable future, its expansion would include the likes of GM’s van Enjoy, small car Sail and its sedan version, Premier’s SUV Rio and possibly also Maruti’s own SUV XA Alpha that was showcased in the January Auto Expo.

Fiat

Fiat

In short, if a unifying force is needed in the competitive Indian automotive landscape, Fiat’s award winning 1.3 litre multijet engine would win the coveted crown hands down.

Arguably the most efficient small diesel engine around the world (Hyundai, Ford and Toyota may raise the mandatory objections), the engine was a result of joint collaboration between Fiat and General Motors and won the international engine of the year award in 2005 pipping in the process 60 other engines including Peugeot-Citroen and Ford’s 1.4 litre diesel engine, VW’s 1,4 litre FSI, Toyota’s 1.4 litre engine that does duty in Etios, Liva and Altis and Diahatsu’s small 1.3 litre engine.

Engine

Since then, almost 4.5 million engines have been plonked on to cars of various shapes and sizes across brands and continents and it remains one of the most preferred powertrains among companies and consumers alike. A direct benefit to companies who have been borrowing it from Fiat is an obvious one. They are saved from investing billions of dollars into developing an engine that may or may not turn out to be as revolutionary. Further in the case of some Japanese companies like Suzuki and Honda, it is even more difficult as they are traditionally not well versed with the dynamics of diesel powertrain.

But the impact of this engine on sales has been as diverse as the companies that use it. One would have expected that Fiat, as the main developer of the engine, would have made the best possible use of it in its own cars. Far from it, the Punto and Linea remain glorious duds in India.

The Italian firm’s joint venture partner Tata has done only slightly better. Indica vista and Indigo Manza are the company’s two bread and butter models in India but they are sluggish and noisy and do not exploit the capabilities of the engine.

Swift

It is infact Maruti that has fared the best. In the Swift and Dzire, the engine has found a life of its own and performs even better than in the Punto and Linea. The impact is visible on sales as well. It is a lifeline that Maruti has dearly hung on to in its bid to retain marketshare in India. The Swift’s recent bull run for example is largely on the back of the spurt in demand for its diesel variant that helped it overtake Alto and become the largest selling car in India in April. Suzuki does not have expertise in diesel technology and without the Fiat engine, Maruti would have found itself on the backfoot. Today, the Swift and Dzire are Maruti and India’s best selling cars and Ertiga looks set to join the list as well.

Though GM was a partner in the development of the engine and retains equal rights to the engine, it has not introduced it in any of its cars till date. While that defies logic considering that the demand for diesel is no longer a recent phenomenon, the company would launch atleast 3 cars with the engine this year — the hatch back Sail, its sedan version and the van Enjoy. Only time will tell whether it would be able to do justice to the engine or end up under-utilising it.

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  • Hardy

    New Swift looks so badass. Awesome compact car!

    [Reply]

  • http://www.facebook.com/hirankr Hiran Ramakrishnan

    Author is wrong in some aspects. It was not jointly developed with GM. Due to a failed strategy (partnership with GM), a deal was made between FIAT and GM to get access for only 1.3 MJ of FIAT to GM. GM has no access to any other multijet variants like 1.9 or 1.6 or 1.3MJ2. This was considered to be one of the blunders (made by FIAT) ever made in automotive history. According to the agreement, GM still has no rights to make MJD outside Europe and import to Europe which FIAT can do. Author says engines are noisy in TATA cars hasnt exploited the capabilities of engine but true that even maruti coudnt (even though people buys it with a perception that maurti is cheaper in case of maintanance) Maruti is no longer cheaper to maintain (new generation cars). Its the most expensive to maintain out of all MJD cars if not to own.There is reason for it.
    For each engine which maruti plonks, royalty has to be paid to Fiat Powertrains (FPT) and now for the new 100K engines they have to pay to FIAT India. For ECU, its a FIAT company again, Magneti Marelli which was setup in 2006-7 who makes ECU for all MJD and VW in India (this is an information to people who says maruti can tune ECU better ‘Its not true so’. Also Magneti Marelli and Bosch supplies the parts for MJD which again is a benefit to FIAT and Bosch. Hence maruti cannot be cheaper else like their older generation cars, they have to promote duplicate parts in the market which FIAT may not allow.
    I will come back to the point of usage in maruti. Maruti Swift platform is not made to marry with high end engines unlike FIAT. Maruti still uses its own transmission and mineral oil (people say the gear ratios are better) which forces it to service at a 10K interval. Breakes are extremely poor for such a capable engine. The schedule of steel body is again poor for a maruti as higher vibrations of the diesel engine makes it a rattle box after few 1000KMs. Its all purely my observations and no offense to anyone.
    Another thing, FORD will agree to FIAT for the technology as the new FORD KA you could see in europe is fitted with 1.3MJ, not their TDCI

    [Reply]

    Rohit Chauhan Reply:

    Agree!
    And also thanx for clarifying my confusion about GM’s partnership with Fiat on the MJD. I always wondered if GM was an equal partner, it would’ve left no stone unturned to use & exploit this engine. That too when Fiat is getting all the applauds everywhere! :)
    I love Fiat! I wish to see the sleeping Giant wake up soon.

    [Reply]

    Rohit Chauhan Reply:

    Agree!
    And also thanx for clarifying my confusion about GM’s partnership with Fiat on the MJD. I always wondered if GM was an equal partner, it would’ve left no stone unturned to use & exploit this engine. That too when Fiat is getting all the applauds everywhere! :)
    I love Fiat! I wish to see the sleeping Giant wake up soon.

    [Reply]

    Rohit Chauhan Reply:

    Agree!
    And also thanx for clarifying my confusion about GM’s partnership with Fiat on the MJD. I always wondered if GM was an equal partner, it would’ve left no stone unturned to use & exploit this engine. That too when Fiat is getting all the applauds everywhere! :)
    I love Fiat! I wish to see the sleeping Giant wake up soon.

    [Reply]

    Dharmesh Reply:

    Are you sure about what you have written here?

    [Reply]

    sujal padhiyar Reply:

    you have cleared my all doubt about the fiat and maruti engines .Great description

    [Reply]

  • genuine person

    you ******* idiot, go and put some hair product on then feel superior. your fake a nd deluded.

    [Reply]

  • Online Restaurants

    This type of vulgarity not in dress but it is set in mind.

    [Reply]

  • QBeee

    Its Christmas Eve…what would a Delhi girl ask Santa this Christmas…

    http://shaivikafunda.blogspot.in/2012/12/letter-to-santa-from-delhi-girl.html

    [Reply]

  • Sushim Meshram

    do you even understand whats being said in article ?

    [Reply]

  • Sushim Meshram

    naomi in mumbai you can have decent meals just need to search ….yeah but in mumbai when you travel always read up well………..

    [Reply]

  • shubham pasalkar

    It is possible one company giving her own engine technology to her competitors and why?

    [Reply]

  • Hotel Sahara

    Great blog create by you.I read your blog.

    [Reply]

  • Anirudh Kumar Satsangi

    Unaccomplished activities of past lives are
    also one of the causes for reincarnation. Some of us reincarnate to
    complete the unfinished tasks of previous birth. The is evident from my
    own story of reincarnation:

    “My most Revered Guru of my previous life His Holiness Maharaj Sahab,
    3rd Spiritual Head of Radhasoami Faith had revealed this secret to me
    during trance like state of mine. This was sort of REVELATION.

    HE told me, “Tum Sarkar Sahab Ho” (You are Sarkar Sahab). Sarkar Sahab
    was one of the most beloved disciple of His Holiness Maharj Sahab.
    Sarkar Sahab later on became Fourth of Spiritual Head Radhasoami Faith.

    Since I don’t have any direct realization of it so I can not claim the
    extent of its correctness. But it seems to be correct. During my
    previous birth I wanted to sing the song of ‘Infinite’ (Agam Geet yeh
    gawan chahoon tumhri mauj nihara, mauj hoi to satguru soami karoon
    supanth vichara) but I could not do so then since I had to leave the
    mortal frame at a very early age. But through the unbounded Grace and
    Mercy of my most Revered Guru that desire of my past birth is being
    fulfilled now.”

    I am one the chief expounder and supporter of Gravitation Force Theory
    of God. This is most scientific and secular theory of God. This is the
    Theory of Universal Religion. I have given Higher Theory of Everything.
    Sometimes back I posted this as comments to a blog on:

    ‘Fighting of the Cause of Allah by Governing a Smart Mathematics Based on Islamic Teology’

    By Rohedi of Rohedi Laboratories, Indonesia. Rohedi termed my higher
    theory of everything more wonderful than which has been developed by
    Stephen Hawking. Some details are quoted below:

    rohedi

    @anirudh kumar satsangi

    Congratulation you have develop the higher theory of everything more
    wonderful than which has been developed by Stephen Hawking. Hopefully
    your some views for being considered for Unified Field Theory are
    recognized by International Science Community, hence I soon read the
    fundamental aspect proposed by you.

    I have posted my comments to the Blog of Syed K. Mirza on Evolutionary
    Science vs. Creation Theory, and Intellectual Hypocrisy. Syed Mirza
    seems to be a very liberal muslim. He responded to my comments as
    mentioned below.

    “Many thanks for your very high thought explanations of God.

    You said:

    “Hence it can be assumed that the Current of Chaitanya (Consciousness)
    and Gravitational Wave are the two names of the same Supreme Essence
    (Seed) which has brought forth the entire creation. Hence it can be
    assumed that the source of current of consciousness and gravitational
    wave is the same i.e. God or ultimate creator.

    (i) Gravitation Force is the Ultimate Creator, Source of Gravitational Wave is God”

    Whatever you call it, God is no living God of any religion. Yes, when I
    call it “Mother Nature” is the God generated from all Natural forces and
    Gravitational force is the nucleus of all forces or we can presume that
    Gravitation is the ultimate guiding principle of this Mother Nature we
    call it non-living God unlike living personal God of religions. I can
    not believe any personal God would do so much misery created for its
    creation. Hence, only non-living natural God can explain everything in
    the Universe. When we think of any living personal God, things do not ad
    up!”

    I have also discovered the mathematical expression for emotional quotient (E.Q.) and for spiritual quotient (S.Q.).

    Austrian Scientist Rudolf Steiner says,

    “Just as an age was once ready to receive the Copernican theory of the
    universe, so is our age ready for the idea of reincarnation to be
    brought into the general consciousness of humanity”.

    [Reply]