The significance of the Etios Liva for world’s largest carmaker Toyota in India as well as for the rest of the world cannot be undermined even if one wants to. Of the 40 odd cars that the 74 year old car company has produced so far, seldom has it that a car has emerged with so much riding on it. The importance is well underlined by the fact that it has been developed painstakingly over 5 years with a dedicated team of 4,000 engineers, many of them Indian. Roughly that would mean Toyota started its groundwork merely within a year of Maruti Swift’s launch in India, the car that is the benchmark for the Liva. Read more

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On Thursday, three Tata Safaris including one belonging to the Central Excise Superindent in Noida were stolen in a single day with the Superintendent’s car being lifted from his own home. Read more

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It is by far the largest selling carmaker in India, but its success is led largely by age old cars like Alto, Wagon R and even Swift. With parent Suzuki in a state of disarray and more dependent on Maruti than ever before and a product pipeline that is drying up and consists mostly of refreshes, Maruti Suzuki’s indefatigable halo in India is diminishing. What is even more disturbing is its complacency amply reflected in the deadlock between management and workers at its newest Manesar factory. Read more

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